Real work. Real results.

What great real estate
social media looks like

Scroll through feed transformations, Reels concepts, content calendars, and captions built exclusively for real estate professionals.

Before ListedSocial
JS
@jsmith_realtor
847 followers · 12 posts
just listed 3bd blurry photo
Open House Sunday!
Screenshot of Zillow listing
happy clients!! 🏠
mls photo no edit
The problem: Inconsistent posting, low-quality photos, no brand identity. Looks like every other agent's feed — completely forgettable.
After ListedSocial
JS
@jsmith_realtor
4,210 followers · 148 posts
🏡 Just Listed
📈 Market Update
Sold Above Ask
🗓️ Open House Sat 2–4
💚 Client Win
🏙️ Neighborhood Guide
🔑 5 Buying Tips
🔥 New Price Drop
🏆 Top 1% Agent
The result: Cohesive brand identity, consistent posting schedule, on-brand content mix. Followers 5× in 6 months, 14 inbound inquiries from Instagram in Q1.

Every client gets a pre-approved calendar showing every post, story, and reel for the month — so you always know what's going live.

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
Just Listed: 42 Oak
IG + FB
2
Swipe-up Tour
IG Stories
3
5 Buyer Mistakes
IG
4
Q&A Day
IG Stories
5
Neighborhood Tour
IG Reel
6
Open House Today!
IG + FB
7
Open House Recap
IG Stories
8
Market Update
IG + FB
9
Behind the Scenes
IG Stories
10
Sold! 115% of Ask
IG + FB
11
Client Testimonial
IG Stories
12
Get Pre-Approved First
IG Reel
13
Just Reduced: 17 Elm
IG + FB
14
Poll: Buying or Renting?
IG Stories
15
Local Restaurant Faves
IG
16
Day in the Life
IG Stories
17
New Listing: 8 Maple
IG + FB
18
Home Staging Tips
IG Stories
19
This Week's Interest Rates
IG Reel
20
Open House: 8 Maple
IG + FB
21
Week Recap
IG Stories
22
Selling in 30 Days Guide
IG
23
Just Closed 🎉
IG Stories
24
Just Sold: 8 Maple
IG + FB
25
Countdown: Month End
IG Stories
26
Why Location > Size
IG Reel
27
Client Story: From Renter to Owner
IG + FB
28
Monthly Wins
IG Stories
Reel Short-form video Post Feed post Story 24h story Carousel Swipe post

Each Reel concept is scripted, shot-listed, and captioned. We handle everything from hook to call-to-action.

3 BEDS
$489K
SOLD IN 4 DAYS
0:28
Listing Reveal

The "4-Day Sold" Story

Fast-cut walkthrough of a listing from "just listed" to sold sticker, showing the agent's marketing process.

Opening Hook"We listed this on Monday. By Friday, here's what happened…"
MARKET
UPDATE
MAY 2026
0:45
Market Update

30-Second Market Minute

Weekly market stats made digestible — avg days on market, list-to-sale ratio, inventory levels with context.

Opening Hook"If you're buying or selling this spring, you need to see these numbers."
BEFORE
YOU MAKE
AN OFFER…
0:38
Education

Buyer Mistake Series

5-part carousel Reel format — each slide reveals one costly mistake buyers make in competitive markets.

Opening Hook"I've seen buyers lose their dream home for these exact reasons."
BEHIND
THE DEAL
0:52
Personal Brand

Day-in-the-Life of a Top Agent

Raw, authentic look at showings, negotiations, and closings. Humanizes the agent and builds trust fast.

Opening Hook"Here's what actually happened at the table today."
WESTSIDE
HIDDEN
GEMS
1:02
Neighborhood Guide

The Local Expert Reel

Walking tour of a neighborhood highlighting coffee shops, parks, and lifestyle — positions the agent as the area authority.

Opening Hook"Most people looking at this neighborhood don't know about this street."
CLIENTS
JUST GOT
THE KEYS 🔑
0:31
Client Story

The Key Ceremony Reveal

Emotional key handoff moment — brief backstory on the client's journey, ending with the big reveal. Highest-performing format.

Opening Hook"They searched for 11 months. This is the moment they finally got home."

Captions written to stop the scroll, start conversations, and drive DMs — not just fill space under a photo.

Just Listed Instagram Feed
This kitchen stopped me in my tracks the moment I walked in. ✨ 42 Oakwood Drive just hit the market — and it's the kind of home you screenshot and send to your partner at 2am. 3 beds · 2 baths · renovated chef's kitchen · private backyard · steps to the park. Asking $579,000. Open house this Saturday 2–4pm. But if history's any guide? It won't make it to Sunday. Link in bio for the full tour. 🔑
#JustListed #OakwoodDrive #ChicagoRealEstate #HomesForSale #RealEstate #BuyingAHome #ChicagoHomes #OpenHouse
❤️ 847 likes 💬 63 comments 📤 142 shares
Market Update Instagram Carousel
The spring market is moving FAST. Here's what the data says right now 👇 → Average days on market: 11 (down from 26 last year) → List-to-sale ratio: 103.4% → Active inventory: -22% vs. 2025 Translation: if you're serious about buying this spring, waiting costs you. Swipe to see the 3 strategies serious buyers are using right now to win in this market — without overpaying.
#RealEstateMarket #HousingMarket2026 #BuyersMarket #RealEstateTips #HomeBuying #ChicagoRealEstate
❤️ 1,204 likes 💬 89 comments 📤 318 shares
Client Win Instagram Feed
11 months. 23 homes toured. 4 offers written. 1 heartbreaking loss. And then — this one. 🏡 Sarah and Marcus close today on the home they almost gave up on finding. First-time buyers, relocated from Austin, had no idea what the Chicago market was going to throw at them. What made the difference? Moving fast on day one, writing a personal letter that landed, and a pre-approval that was bulletproof. Congratulations, you two. Welcome home. 🔑
#JustClosed #ClientWin #FirstTimeHomeBuyer #RealEstateAgent #Chicago #DreamHome #NewHomeowners
❤️ 2,341 likes 💬 178 comments 📤 524 shares
Community Instagram Carousel
Lincoln Park or Wicker Park? 🤔 I get this question every single week from buyers moving to Chicago, so I finally made the guide. Swipe through for the full breakdown — walkability, price per sq ft, coffee shop count (yes, really), and the type of buyer each neighborhood actually suits. Spoiler: the "right" answer depends entirely on what your Sunday mornings look like.
#LincolnPark #WickerPark #ChicagoNeighborhoods #MovingToChicago #ChicagoRealEstate #NeighborhoodGuide
❤️ 956 likes 💬 204 comments 📤 441 shares
Average follower growth in first 6 months
12+
Average inbound leads per month from social
28
Posts per month on every plan, zero effort from you
4.9★
Average client satisfaction across all accounts

Ready to transform
your feed?

Join agents who've turned their Instagram into their most reliable lead source.